Uncover Novel Insights


Discover novel and incisive insights across both primary and secondary research studies

Market/Digital Research

Exceeding the performance expectations of your business/research work is now feasible with the advent of data driven technologies

If you’re competitor-focused, you have to wait until there is a competitor doing something. Being customer-focused allows you to be more pioneering.”
Jeff Bezos – Founder, Chairman and CEO of Amazon

The goal as a company is to have customer service that is not just the best, but legendary.”
Sam Walton – Founder of Walmart

Uncover what motivates your customer/target market psychologically. We dive deep into the research to validate your hypotheses.

Products which launch and fail in the market 95%
Marketers unable to effectively utilized research data 88%
Researchers Satisfied with quality of the respondents 26%
customer related decisions which are backed by research 11%

"A beverage company pulled back a new product release despite conducting a study spanning hundreds of thousands of respondents"

"A leading toy manufacturer leveraged on incisive market research to expand product lines and dominate the toys industry"

"A technology company listened to their customers, stripped off features, and was eventually sold for more than $1 billion"

Incisive Discovery

We go on a journey to uncover true insights from your target market, and answer your hypotheses

Hypotheses Driven

We focus on uncovering true insights and taking a science-backed approach to answer and validate your hypotheses, allowing you to review accurate and defined results.

Dedicated Partner

As your dedicated partner, we collaborate with you on a journey of relevant research. Your domain expertise will be best matched with our functional expertise to optimize project outcomes.

Data Integrity

We know that data integrity is one of the key factors behind novel research, and stringent processes are built into our workflow to validate and re-validate derived data.

Data Timeliness

Insights have to be provided at an appropriate timing for them to be useful and novel. We treasure your time and will execute each research with unprecedented efficacy.

Techsumption was able to deliver what our approved vendors could not. We were pleasantly surprised by their dedication and commitment throughout the entire project.
Jane – Research Scientist at Leading Research Institute


Recent digital/market research initiatives successfully completed

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