Techsumption recently embarked on a market research project for an academic institution in Singapore. The sample size targeted was n=300, and the timeline was very tight. To expedite the entire research study, and ensure objectives could be met, we took a 3 steps approach in our delivery for this project.
Step 1. Project Briefing
During Step 1, we engaged in an hour to two of intense customer interviews, where we were uncovering the motivations and relevance of this study in helping the team at the academic institution to achieve their objectives. The reasons for doing so are because it will be necessary to communicate the importance of the greater aims of this study to our field surveyors who are driving the study on the ground. After the meeting, we consolidated the learnings we had and summarized it with the client to ensure that all points were captured.
Step 2. Prep and Training Session for Field Surveyors
In Step 2, in parallel with the preparatory work (e.g. acquiring data for field research, recruitment of surveyors), the client was invited down to our office to witness the training session. The client was able to provide real-time feedback during the training sessions and all relevant learnings were inculcated into subsequent training sessions as well.
Step 3. Project Execution and Conclusion
Upon the conclusion of Step 2, 7 field surveyors were engaged to survey across multiple demographic groups for a total of about 300 people. Door to door surveys were carried out, and weekly updates were provided to the client. Continuous feedback was also provided to the surveyors and any difficulties which they encountered were promptly addressed. Incentives were distributed per person and a proper auditing process was put in place to prevent duplicity. All in all, the project was fully executed in just 6 weeks, a full 2 weeks ahead of schedule.
Techsumption was glad to have the opportunity to work with our academic partners and is looking forward to more collaboration opportunities in Singapore and within the region.