4 tips to conduct an effective user interview
Have you ever wondered why some researchers are able to collect more incisive and robust qualitative data from […]
3 channels to access more data and participants
In market research, one of the key ingredients that differentiate between a good study and an average one […]
Conducting personal interviews with industry experts to inform market trends or product positionings
In the quest for greater insights and more accurate inferences, market research has long sought to speak to […]
How to use insights from social media platforms to answer research questions
Recently, Techsumption embarked on an exciting research project where we had to collect data from various well known […]
Door to door healthcare survey for an academic institution
Techsumption recently embarked on a market research project involving a door to door data collection process for an […]
A multiple weeks longitudinal study for full time employees
Executing a longitudinal study is often a tall challenge in research. The difficulty of motivating participants increases exponentially […]
Emotional data collection via textual conversations
In textual conversations, it is often difficult for people to gauge emotions. This is particularly true when one […]